Dongguan SGL Sports Clothing Co., Ltd.
Dongguan SGL Sports Clothing Co., Ltd.

Middle-aged and Elderly Athletic Wear Market

National fitness is sports, and the athletic wear market is business, and the two seem to have nothing to do with each other. In fact, there is a close relationship between sports and business. At present, sports business has become an important industry in the commercial system, and sports consumption has become an industry and a current fashion.


1. Wearing athletic wear brings convenience to fitness activities


Fitness activities are conducive to improving brain function, causing the brain to produce a substance called acetylcholine, which can make people feel relaxed and happy physically and mentally. Therefore, whether you are a teenager or a middle-aged and elderly person, regular participation in physical exercise can keep your spirits uplifted, your mood happy, and your body comfortable for a long time, and ultimately achieve the effect of healthy growth or longevity. This is the reason why people pay more and more attention to physical exercise and increase investment in sports consumption year by year. For middle-aged and elderly people, in addition to these wonderful physical feelings, more importantly, participating in fitness activities allows them to return to society, participate in society, re-find their social status and social value in the new social environment and new social groups, reshape their image, and establish their positions in the new group. 


All these changes brought about by participating in fitness activities can weaken or eliminate the negative effects of the elderly who are eliminated by history, abandoned by society, and various kinds of loneliness and dullness. Alleviating psychological depression will enable the elderly to re-establish a positive psychological response and joy of life, thereby making their life, especially their spiritual life, full and joyful. Great athletic apparel china that is comfortable, performs well, and brings great convenience to fitness activities. Exercisers can be relieved of the worries that ordinary clothing is not suitable for physical activity, which in turn can promote their full dedication to fitness activities.


2. The important position of athletic wear


In addition to the functional characteristics of athletic wear, the psychological effects and influences of the production, style, color and fabric of high-quality custom athletic wear on the wearer have long been confirmed by clothing science and color science. Sportswear with simple styles, bright colors, and high-quality fabrics will also induce the positive effects of excitement and pleasure in the nervous system of middle-aged and elderly people, and then stimulate the benign response of the entire body of the human body. Therefore, wearing your favorite athletic wear will make the middle-aged and elderly people more youthful, and will also stimulate their enthusiasm for fitness activities and their active participation.


Now, along with the popularization of sports, the expansion of sports, popular body-building activities in society have added new sports activities and body-building equipment such as badminton, table tennis, gateball, ballroom dancing, aerobics. Although the middle-aged and elderly people did not have high requirements for clothing when participating in these fitness activities, with the deepening of participation in the activities, the improvement of sports skills, and various competitions, performances and activities held to promote the development of national fitness activities With the increase of social activities, people will naturally put on the agenda for specialized sports clothing. The development of the national fitness campaign will promote the overall development of the athletic wear market while promoting the development of sports business. Among them, the consumption of middle-aged and elderly athletic wear still has huge potential waiting for people to develop.